About Us – Parachute Kalpavriksha Foundation

About Us

About Us

Parachute Kalpavriksha Foundation

Founded by Marico, Parachute Kalpavriksha Foundation’s objective is to make a difference in the life of a coconut farmer.The word “Kalpavriksha” is derived from Devanagari script “Kalpa” (imagination/wish) and “Vriksha” (Tree), meaning the tree that fulfils your wishes. We are a Non-Profit organization working towards the welfare of coconut farmers. Currently we have enrolled more than 39000 Coconut Farmers covering almost 1.83 Lakh acres of coconut plantation across all the four coconut producing states- Tamil Nadu, Karnataka, Kerala and Andhra Pradesh. Our team of 100+ Agronomists regularly pay visits to the coconut farmers and educate them on scientific farming practices and help them increase their productivity. Apart from our Productivity improvement program, we provide other services like Coconut Expert on phone, Agri Business Centers (ABC), Water conservation activities by construction of farm pond, classroom training to coconut farmers through Kalpavriksha Knowledge Centre etc.

For the farmers of coconut producing States especially in Southern India, this program is really a KALPAVRIKSHA, which making a positive impact in their lives.


Why does an agronomist find this work satisfying?

I have been working as an agronomist for Parachute Kalpavriksha Foundation since 2017. I am glad to be a part of this organization which is striving to enhance the income of coconut farmers. Being an agriculture graduate, I can use my knowledge to give training and guidance to farming community.

My typical day starts with planning my visit schedule for the day. Once I reach the farm, I meet the farmer and help him identify issues in their farm and give him proper recommendations to resolve those issues and follow up with him regarding implementation. It gives me immense satisfaction at the end of every day when I see how my knowledge in coconut farming is able to improve the lives of coconut farmers.

For me, as an agronomist, I get a lot of exposure and learning opportunities about coconut farming through various trainings and seminars from experts and collaborations through various departments like Coconut Growers Association, Coconut Research Station, Agricultural Colleges and State Department of Agriculture.

I am proud to be a part of Parachute Kalpavriksha foundation which is helping coconut farming community with various innovative initiatives like water conservation, Model Farms, Agri Business centre, coconut expert on phone etc. I am confident that Parachute Kalpavriksha Foundation provides immense opportunities for me to prosper as an agronomist, and our team will achieve path breaking innovations in the field of coconut farming.


Golden words of Farmers


I have over 300 coconut trees in my farm. My farming practices were not so organized and hence, I faced many difficulties in nurturing my trees to give good yields. Fortunately, from the year 2018, Parachute Kalpavriksha Foundation representatives paid regular visits to my farm and educated to about various techniques and saved my farm from pest attacks. Compared to previous yields, I am getting substantial quantity of coconuts in my farm this year

R. Natarajan
Pollachi South

I am involved in coconut farming, since 1974. Despite the experience I had in farming I was stuck, when pests like Rhinoceros Beetle attacked my trees. The Parachute Kalpavriksha Team has guided me with clear strategies on how to trap pests and arrest them. Parachute Kalpavriksha Foundation has also shared knowledge on water management techniques for increase of yield per tree and strategies to save water during drought conditions. I am very happy they are visiting my farm once in a month to guide me on various aspects of coconut farming.

Subbe Goundenpudhur

We are involved in coconut farming practice for over 25 years. Stem bleeding disease had affected our Thanjavur coconut trees to a large extent. So, we decided to call Parachute Kalpavriksha Foundation team for inspection. After inspection, their team suggested us remedies to overcome the disease. We applied those techniques and heaved a sigh of relief, on seeing the Nitrogen levels in our soil which benefited us in a higher yield of coconuts per tree. I wholeheartedly thank Parachute Kalpavriksha Foundation, for its service to farmers! Keep serving farmer community.

Want to be a part of
our team.

Call Us : 1800 266 4646