News & Media – Parachute Kalpavriksha Foundation

News & Media

News & Media

The Parachute Kalpavriksha initiative helps coconut farmers increase their yield by training them in all aspects of farm management, including nutrient, pest management, disease, and water management.

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Marico is striving to make a measurable difference to the life of the coconut farmer through its flagship programme “Parachute Kalpavriksha”.

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For R. Prabhu, a farmer who has nine acres under coconut trees at Kodingam, a village located 25 km from Pollachi, there are several challenges in maintaining the farm.

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The coconut tree often called "Parachute Kalpavriksha", is very common in southern parts of the country. Focusing on these traditional coconut producing states, Marico Ltd, one of India’s leading Fast Moving Consumer Goods (FMCG) majors, has launched an initiative for the coconut breeders.

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Consumer goods company Marico works towards the upliftment of communities and to transform the lives of farmers in India. With an objective of supporting farmers beyond traditional agricultural practices, Marico trains them in the gamut of agricultural management.

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